Every year we create the media for the Serious Request campaign. This year 3FM was supporting the silent victim of aids – the children that have lost their parents through this devasting disease. A fragile 3D mobile symbolically shows that a child’s life in Africa – their education, health and se curity – relies on their parents. If that connection breaks, the child life can fall apart. A Record breaking € 7.135.707,- was raised, astonishing when you consider that for every 25 euro's the Red Cross can provide a child with food, school and care for a month long, so the sum collected from Holland goes a long way to helping those in need.

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